Three Key Benefits Of List Building And How To Get Started

As a marketer, one of the most important things to do if you are building a long-term online business is, you should be building your email list. Your email list is one of the single most important asset of your business and if you’ve been in the online space for some time, you’ve probably heard many people say that they wish they’d started building their list earlier. As significant as this component of your business is, many marketers don’t approach it very seriously and as a result, they miss out on getting phenomenal results.

First, let’s discuss three key benefits of building an email list and why is it such an important component of your business. I’ll also share how you can get started if you haven’t yet began building your email list and also how you can approach it to get great results.

Three key benefits of list building

1) Email remains the most effective communication platform

Because of the potential reach of email relative to that of social media posts, email by far remains the most effective communication platform between a brand and its audience. People consume emails differently than they do other media. You’re in their inbox where they recieve other important communication from their work, family and friends.

2) Independent traffic source

When you’re building your email list, you won’t have to worry about a third party changing the rules on you. We all know that giant traffic sources like Google and Facebook are always changing their rules and what’s great about email marketing is that you own your traffic source, your email list. You begin to “dig your own well” which is critical to the success of your business.

3) High conversion rate

With email marketing, whenever you’re presenting an offer to a lead, you can send them the direct link to the sales page instead of  to a landing page which increases conversion rate, especially when you’ve been developing a bond with your list.

Why should you get started?

I’m sure by now you’re beginning to get a clear understanding of why email marketing is such a critical component of your business, but I want to reiterate the fact that you want to get started with building your email list simply because you want to be “digging your own well”. It’s no secret that not everyone who sees your offer will be interested in it, but when you have a prospect’s email, you can cultivate a relationship with them by giving them value and the more value you deliver as a marketer, the more your followers will like and trust you. The more your followers like and trust to you, the more they’ll resonate with your offers, provided that whatever your offering is aligned with their needs of course. Really email marketing is quite mandatory if you want extraordinary results in your business and here’s how you can get started building your email list.

How to get started

Now that you’re familiar with a few of the key benefits of effective list building and why you should get started, I’m sure your quite eager to get started. Creating your first email list is as simple as signing up with an email autoresponder and creating your first campaign. There are quite a few email autoresponders available, here are a few of the best ones available:

  • Aweber
  • GetResponse
  • InfusionSoft
  • MailChimp
  • iContact
  • iShoppingCart

There are many email autoresponders out there and feel free to get started with anyone that resonates with you. I personally use Getresponse, it’s easy to use and has been delivering amazing service. You can even start with them for 100% free for your first 30 days and they’ll also provide you with more resources that will help you to start building your email list effectively and in a relatively short period of time. You can get instant access to GetResponse here and begin building your email list in minutes.

How to approach list building

It’s one thing to have an email list, it’s a another thing to actually know to monetize it. Many marketers approach list building with the mindset of hammering their list with offers until they buy or unsubscribe. With that mindset, you’ll be going in circles for a long time.

Your email list is more than just a bunch of emails, they’re real people who showed their interest in “your business” and you want to approach email marketing with the same mindset as how you would approach marketing on other mediums. You always want to deliver value first and present your offers where you know it will help your audience. Take the time to bond with your list and deliver value to them so that they’ll be looking out for your emails and take also take action on your offers.

If you want to learn more on exactly how to start building your email list effectively and also how to monetize your list, feel free to go through E-Marketing Mastery.

three key benefits of list building

I created this course to help people with zero experience to effectively build their email list and I also share strategies they can use to effectively monetize their list. I will teach you exactly what I do to make thousands of dollars online using my list, with $0 Marketing expenses. I know you will get a lot of value out of it! You can get instant access to it right here.